The song has been streamed half a billion times and counting and viewed over 5.5 billion times on TikTok. A remix was released shortly after the original, which helped propel Body to a UK No.1 in May. What happened next has emerged as a clear template of how to roll out the perfect single campaign. With instantly recognisable and quotable lines such as: ‘ English girl named Fiona, African girl, Adeola…’, the song started building traction within the first week of its March release, especially on TikTok. With 887,551 UK sales (OCC), the addictive tune has become a certified anthem, almost like a love letter of British youth culture to the rest of the world. The success that 28-year-old North London-born rapper Wayne has managed to achieve over the past two years is not only significant for his own career, but for the UK music scene as a whole. Unless you’ve been hiding under a rock this past year, you’ll be aware that one of the biggest songs to drop in 2021 has been Tion Wayne and Russ Millions’ No.1 drill sensation Body. Music Week meets the MC, alongside his managers, Warner Music UK CEO Tony Harlow, and Atlantic’s Austin Daboh and Rich Castillo, to chart the history of a campaign that changed the course of music culture for good. It's nominated in thr Song Of The Year category at the BRITs. In 2021, few success stories were more remarkable than Tion Wayne’s, a UK rap breakthrough powered by the success of the platinum-selling Body, which became the first-ever drill track to reach No.1.
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